Zinc · prepared for Sophie · Oct 21, 2026
30+ interested leads a month from the people who buy incident management at UK property companies.
Ops, facilities and security leaders at landlords and shopping centre owners, who want to talk about Zinc. You only pay once your team books the demo.
What you told us
From your booking and your reply to Emily.
Goal
More conversations with security, facilities and ops leaders at UK property companies.
Customer value
About 10K to 15K in the first year per customer.
Who buys
Commercial and retail landlords, shopping centre owners and the teams that run their sites.
Left out
Your existing customers. Nobody already on your books ever hears from us.
Your market
Already built: named people, with an email checked before anything sends.
2,118
Decision makers at 889 UK property companies.
1,389 + 418
Operations and facilities leaders. Only 40 have "security" in the title, so that is where the budget sits.
157 + 114
Centre managers and risk leaders.
Next to widen it: security service providers running many clients' sites, venues and retail under Martyn's Law. We size each one before it sends.
How it works
We didn't invent your market or your product. So we start from what already works.
Step 1
We build the list of your marketEvery property company that fits, the decision makers by name, emails checked. The first version is above.Step 2
We work backwards from your closed dealsWho signed, why, and how they found you. That tells us who to email first and what to say.Step 3
We set up the email infrastructureOur own warmed-up inboxes, never your domain, so we can test offers fast without risking your email.Step 4
We segment the marketLandlords, shopping centres, operators. Ops, facilities, security. Each gets a message written for how they actually deal with incidents.Step 5
We generate the leads, your team converts themInterested leads land with you or your team the day they reply. You book the demo and close as usual. We tune on what you close.
What counts as a sales-qualified lead
- An ops, facilities or security decision maker at a UK property company.
- They replied interested in talking about incident management.
- Your team booked a demo with them.
- Not an existing customer or someone already in your pipeline.
If your team can't work a lead into a demo, you don't pay for it. We agree this in writing before anything sends.
Your numbers
We fill these in together.
-
what one booked demo is worth to Zinc
-
what a new customer costs you at £300 a lead
-
new first-year revenue a month at that volume
The plan: 90-day pilot, month to month
Two ways to pay. Same work behind both. Cancel any month.
PAY PER LEADOption A
£4,500 setup, once
+ £300 per sales-qualified lead
- You only pay for leads your team turns into a booked demo
- Setup covers the market list, the closed-deal analysis, the inboxes, the segments and the emails
FIXED MONTHLYOption B
£3,500 / month
- One flat fee, no setup, no per-lead charge
- Same list, analysis, inboxes, segments and emails
- Easiest to budget for
The terms
A 90-day pilot, billed month to month. Cancel any month, no lock-in. The number we work to is 30 or more interested leads a month. At day 90 we review together: leads, demos, closed deals. You decide whether to scale.
Timeline
Day 0
YesOne-page agreement and a 15 minute onboarding form the same day.Days 1 to 3
List and copyYou see who we're emailing and approve the emails.Day 3
Sending startsFrom inboxes already warmed up, so no two-week wait.Weeks 1 to 4
First interested leads with your teamWeekly numbers so you always know where it stands.Day 90
Review togetherWhat closed, what didn't, and whether to scale.
Your time
- A 15 minute onboarding form.
- One look at the emails before they send.
- Work the interested leads into demos, close as usual, tell us what happened.
Next step
Pick A or B on this call. The agreement and the onboarding form come over today, and sending starts within three days.